Car Commercial

Beginning as station wagons from the likes of Ford, Chevrolet, Pontiac, Buick--and the car of choice, Cadillac--and converted into emergency and professional service vehicles, professional cars have become recognized as visual icons. Having only commercial chassis and the front and rear clips in common, each is unique with ornately carved pillars, body length windows, and custom mobile casket tables. Author Greg Merksamer, prolific automotive journalist, compiles this photographic history of hearses, flower cars, service cars, ambulances, limousines, invalid coaches, sedan ambulances, and hearse-ambulances. More than 500 clear, large format photographs, combined with technical specifications, pay tribute to the cars used in professional service and the coachbuilders who made them.

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Cadillac Commercial Chassis - The Cadillac Commercial Chassis was basically a strengthened version of the long-wheelbase Cadillac Fleetwood limousine frame intended to carry the extra weight of the bodywork, rear deck and cargo area of funeral coaches and ambulances. Specifically designed for professional car use, the rear of the Cadillac Commercial Chassis was considerably lower than the passenger car frame, thereby lowering the rear deck height as well for ease of loading and unloading.

Alena Steam Car - The Alena Steam Car was an American car planned for manufacture in 1922 by a company that mainly built commercial vehicles and tractors. Only two cars were built, both touring models; each had a wheelbase of 126 inches.

Flower car - A flower car is a type of vehicle used in the funeral industry, used to carry flowers for the burial service, or sometimes to carry the coffin under a bed of flowers. Built on the same commercial chassis as a hearse, the flower car has half-height rear bodywork on the rear similar to a pickup truck bed.

Brass Era car - The automotive Brass Era is the first period of automotive manufacturing, named for the prominent brass fittings used during this time for such things as lights and radiators. It extends from the first commercial automobiles marketed in the 1890s down to about World War I.

carcommercial

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Advertising Commercial - Advertising Commercial Brought to You by: Postwar Television Advertising and the American Dream by Lawrence R. Samuel, "If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load advertising commercial and hand it out as my gift to any young person who expresses interest in getting into the advertising business."--Jerry Della Femina, President, Jerry Della Femina & Partners"The most exciting advertising commercial and comprehensive explanation of how a ...

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